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FOCUS: INTERNET SCAMS eBay Wholesale List Scams: Buyer Beware Stan's Club Online | Nov. 23, 2005
Avoiding the scammers
"It's deceptive and I think (sellers) know it's deceptive."
In a recent AuctionBytes article, Mark Lewis discusses ‘Wholesale List Scams’ on eBay.
Accordint to Lewis: "A wholesale list is a compilation of contacts, often email links and phone numbers used to buy inexpensive merchandise..." He goes on to point out that, "Wholesale lists are perfectly legal and they can be quite useful to PowerSellers on eBay."
'Wholesale List Scams' involve unscrupulous sellers who post auctions that
would appear to be for
actual items (based on the auction picture) when, in reality, the auctions are merely for ‘wholesale lists’ of sellers of those items.
As Lewis puts it, unwitting buyers “are buying lists, usually called "wholesale lists", and not the actual items pictured in the auctions.” … “It's deceptive and I think (sellers)
know it's deceptive. He says of putting up a picture of one thing and then selling something else: “that's the bait and switch.”
In one popular version of this scam, unscrupulous sellers post auctions that
appear to be for “Ipod Nanos” (based on the auction pictures). A hurried buyer will see the picture and think, “Wow! Here’s an Ipod Nano for $9.99.” He bids on the auction (maybe he even bids it up to $70
or $80) and wins - only to find out (after he’s paid) that, in fact, the auction was not for an Ipod Nano. Rather, it was for an Ipod Nano
Wholesale List.
To be fair, the scammers do state in their auction titles (and in their auction posts) that the auction is for a wholesale list. And, in this respect, the buyer does bear some responsibility.
Nevertheless, the scam here involves false advertising in that the auction picture is clearly not representative of the item being sold.
An honest “wholesale list seller” will post a
"picture of a wholesale list" as opposed to a "picture of the item".
Anatomy of a Scammer's Auctions
Gallery Image is a picture of the item as
opposed to a picture of a wholesale list or some facsimile thereof.
Feedback Score is low
e.g. Feedback Score: 150
Feedback
Percent is low e.g. Feedback Percent: 94%
Member Since: 'Date' indicates a relatively new account.
Has negative reviews claiming 'False or
misleading advertising'.
Source: Infotopia
So, how can you tell, “Who the wholesale list scammers are?”
Simply look at their auction pictures (the gallery image or the main picture). Then ask yourself, “Did this seller list a picture of a
wholesale list? - or - Did he list a picture of the actual item?”
If he listed a picture of the actual item, then he is misleading his buyers (and he’ll probably have negative reviews for 'false or misleading advertising'). What’s more, he’s engaging in an unscrupulous practice affiliated with wholesale list scams.
My recommendation: run (don’t walk) from such a seller. If he can’t be trusted to provide you with an honest picture of what he’s selling, then how can he be trusted to provide you with good wholesale contacts?
Remember this rule of thumb: Always check the picture. If it’s for a picture of the actual item (as opposed to a picture of a wholesale list), then it’s probably a scam and a headache you don’t need.
Honest “wholesale list sellers” will always show you a picture that is representative of the item they’re selling (e.g., a picture of a wholesale list or an eBook, etc.). These are the ones you can trust.
How to avoid "Wholesale List" Scams
Avoid auctions where the picture does not represent the item being sold. Simply
put, this is false advertising. Any seller who shows a picture of a Pool
Table, or a Trampoline, or a DVD Player, or an Ipod Nano - when all he's selling
is a list - should be avoided.
Legitimate "Wholesale List Sellers" will post a picture that is
representative of "what their selling".
Don't buy lists from sellers with low feedback
ratings. If a seller has a feedback rating below 100, then, chances are,
he is relatively inexperienced and knows nothing about buying wholesale. I would personally only buy a wholesale
list from a seller with a feedback rating of 1000 or above.
Don't buy lists from sellers with low feedback
scores.
One of the tell-tale signs of a scammer is a low feedback score. This is
because the people who've been scammed before you will leave negative feedback
for the scammer. A seller with a feedback score below 99% is unacceptable
and should be avoided.
Don't buy lists from sellers with "Brand New
Accounts".
Check the seller's "Member Since: Date" listed on any of his eBay auction pages. If
he's been a member for 3 months or less, his listing should be held
suspect. If he's been a member for less than 30 days, avoid him like
the plague.
One of the latest developments is that scammers are running “Private Auctions” and are running their scams through multiple eBay accounts that they shutdown after several weeks due to the high volume of negative reviews. You can detect this kind of scammer because he’ll have a very low feedback rating and his eBay account will have been opened
relatively recently.
Warning: Stan's Club is the
sole author and owner of this article, its images, and the material
contained
herein. Stan's Club owns numerous copyright registrations for
this material. Through many years of use, advertising and
promotion the marks and information presented and offered herein have
become closely identified with Stan's Club's business and represent
substantial goodwill. The unauthorized use, distribution or
sale of any of this material (or any of its parts) violates federal and
state copyright laws as well as related laws of unfair competition which
entitle Stan's Club to extensive remedies including but not limited
to preliminary and permanent injunctions against your actions, recovery
of your profits, treble damages, and attorney's fees. It is
also a crime. We scan eBay auctions and the internet regularly
for infringements of our copyrights. We will pursue all
violators to the fullest extent of the law. This notice is without
prejudice to our rights or remedies, all of which are expressly
reserved.
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